Wednesday, March 24, 2010

earth hour 2010

well, we're coming up on Earth Hour 2010.

it's not really sports-related, but for those of you with a social (environmental) conscience and aspiring for greater things other than yourself this gives an opportunity for selflessness and a global social cause. let's just say it will appeal to the better aspects of your human nature.

on March 27, 2010, from 8:30-9:30 pm the entire planet will turn off all electrical power for 1 hour as a symbol of a collective call to address climate change.

i wrote about it last year:
this year, it's grown. originally started as a home-grown movement in Australia, it's gone global, with an expectation of hundreds of millions of people participating, whether individually, in organizations and corporations, or in cities and communities. leadership for the cause has been assumed by the World Wildlife Fund, which has created an official website:
they've also made a promotional video, which you can see at

participation really appears to have gone mainstream this year. even in a notoriously non-environmentally-friendly place as Southern California, i'm seeing Earth Hour notices on all Wells Fargo ATM screens. so expectations appear high for greater mass involvement this time.

like i said: for those of you with a concern for greater causes other than yourself, this is about as good as any. and it'll help divert your mind from other, more mundane things towards something a little bit better in terms of a social conscience...and that's something positive in a time when something positive is really really really needed most.

so again:
social causes, greater things in life, better aspects of human nature, positive positive positive vibes: hooray.
selfishness, decadent things in life, degraded aspects of human nature, negative negative negative vibes: boooooo.

the choice is yours, kids. only you can decide what you want to be...and only you can act to make your decision real.

1 comment:

Adam Culp (Crazy Floridian) said...

Living in Florida I am sad to say that the state of Florida is not participating. Many states in the U.S. have taken steps to participate, while Florida has declined. Very Sad, but I will still do my part.